Benefits Of PPC For Your Business
Pay per click or PPC is a great way to reach a larger audience and bring more traffic, as well as higher revenue to your website. It’s an easy, simple process that can be used to target specific keywords to different audiences, locations, devices and so on. PPC is a method where you pay for that keyword that everyone is searching for, so they get directed to your website through your ad. You also don’t pay anything until someone actually clicks on your link, that’s the best thing about it.
This form of online marketing may have never crossed your mind before but that’s probably the reason you are searching for it today. It’s likely you are missing out on traffic and sales due to an effective PPC campaign not being in place.
As you read on the six main reasons on how pay per click can help your business will be highlighted:
- Brand Exposure & Engaging Ad Content
An element of implementing a PPC campaign strategy is to achieve your business goals with the results generated from these ads. Ad campaigns contribute to brand awareness through exposing your business to a wider audience, along with creating ad content that targets the customers your company want. If your ad keywords aren’t creative and effectively reaching customers, as well as generating a high number of clicks, then expect to see negative results in your tracking reports. Although, you can easily change the ad content and keywords to provoke more people to click on your ad, it’s best to select the best keywords with the highest volume first. These can all be tracked and monitored through Google.
- Monitor & Track Ad Performance
Tracking and monitoring the performance of each ad campaign is an aspect of PPC that will help you analyse which keywords are working the best. Reports will be produced through combining results from different online tools like Google Analytics and Google AdWords, to show you what campaigns are direct in getting the clicks you want. These tools will provide information on impressions, clicks and conversion rates from each ad, so it’s useful to use these to your advantage.
Identifying what ads customers are interested in the most, along with the keywords that attracted these potential customers can also be followed. Another benefit of these tracking tools is they are free to use, including Google’s Keyword Planner to select the best short and long tail phrases that will more precisely target certain search terms. Don’t forget that optimisation is involved in PPC as well.
Optimisation is something that can help your company no matter what stage it is at when making the decision to implement PPC. It differs from SEO where unpaid organic search is key to the process, however PPC ads allow you to target existing and new customers by the search terms they use. This is how you expand your consumer base. You optimise each search term into match type categories of broad, exact, negative and phrase. These elements increase optimisation if used properly.
They keywords that show high performance on search results will be the ones you want to bid on, you can do this in terms of an exact match to your product or service or a broad term that is closely linked to the phrase. Negative match type removes all they words you select that could advertise your campaign on irrelevant searches, reducing the risk of associating your ads with unrelated results. Another way optimisation can positively impact your campaign is by creating new text for each ad, fresh new content is never a bad thing. You are also in full control of each campaign and the bid you pay.
- Full Control
Having control over your business is always an advantage and pay per click allows you to do this. You pick the budget you are willing to spend for each keyword, including each match type; may this be a small or large figure. It’s completely up to you depending on what kind of customer volume you are wanting to achieve.
As mentioned before you have control over the keywords you wish to target, you can bid on each word you feel has the highest volume and will perform best. However, where you will be positioned for your ads will be impacted by the relevance of your website pages, ad text, and keywords. The price for each keyword bid may need to be increased as well depending on popularity. Yet, revenue can be generated from clicks by more consumers coming to your business because of your PPC campaign ads.
- Revenue Is Generated by Clicks
There is the other benefit of pay per click that has been mentioned previously, the fact you don’t actually pay until someone physically clicks on your link. This is how Analytics and AdWords tools can keep on track of clicks and even details of what location and device the click was issued from to better target your audience characteristics. Not only that but clicks deliver results. So, if you get a click on a particular ad, someone is clearly interested in your product or service meaning more customers.
- Deliver Results
Pay per click is something that will help your business to reach its goals and gain higher revenues from search engine results. Contact us today to get your PPC ad campaigns up and running, we will deliver the results you want.