This is why Search Engine Optimisation, or SEO, is so important. What exactly is SEO? It is the process where a website is optimised to display (rank) higher in the search results on Google, Bing, and Yahoo in order to bring prospective customers to your website. I am sure you will agree there is nothing worse than having a great product or service that no-one is aware of it and potential customers cannot find. The great news is with a comprehensive SEO strategy from The Covey Agency you will succeed in getting noticed!
Looking for an SEO Agency?
So, you have a great looking website filled with entertaining animated features, bright images and useful information, and now you need to get it in front of prospective customers. This is where our Edinburgh SEO Agency can help. Effective SEO is the key to the online success of your business, without it, you will not be found.
Speak to us now on 0131 652 6150
Our experienced Search Engine Optimisation team based in Edinburgh will help your business grow by ensuring your website is well optimised and visible for searches targeted to your business as well as to the products and services you offer. Our SEO agency will work with you to build a unique and custom-made Search Engine Optimisation strategy to maximise your ROI.
Today, no business can afford to ignore SEO as fundamental to their overall marketing strategy. For us to implement an effective SEO strategy, we will conduct a thorough research and analysis of your website, the market, and the competition.
The Covey Agency’s Edinburgh-based SEO experts will tailor a powerful and effective SEO plan, and discuss what will be involved. We do this through complete analysis of the 3 main areas of SEO.
WHY DOES YOUR BUSINESS NEED SEARCH ENGINE OPTIMISATION?
Search Engine Optimisation is a long-term plan for success. When implemented in the right way, it will help your business grow. With solutions tailored specifically for your business, your industry, and your marketing requirements your website will flourish.
As search engine algorithms change over time it affects all sectors in various ways, and as such it is crucial to understand that one size doesn’t fit all where Search Engine Optimisation is concerned.
This makes continuous analysis very necessary to continued success. Monitoring what works and what requires refocus will ensure that your business rides the wave of constant updates, rather than crashing into dangerous waters and falling behind.
By investing in bespoke SEO services with The Covey Agency, you can be assured that your website, content, and online presence give you the optimum results not just now, but for the future.
Effective SEO can:
How we can help you
Many agencies will target the biggest and most obvious keywords in the industry which are very competitive and expensive. Our strategy also implements strong focus on gaining targeted traffic by identifying long-tail keywords and phrases to connect you with ready-to-buy customers.
Case studies have shown that long-tail keywords attract far more relevant traffic and consumers using long-tail search phrases are closer to the buying stage than any other.
Tools & Software
Our team of technical search engine optimisation experts are using industry leading SEO software to ensure your campaigns are up to date in terms of algorithm changes and our SEO reports contain the latest ranking data taken from the search engine results pages (SERP’s).
We use leading SEO tools to determine the difficulty and competitiveness of specific keywords which helps us plan your SEO campaign and enable us to identify the the work involved in what is what is required for your campaign.
Search engines like Google will crawl a website once every few weeks to review the website structure, content, and the links to the website and search engines will implement penalties if you do not provide a good user experience. Google penalties in particular have a negative impact on the website performance and will require manual review of the website. The penalties can be an unfortunate by-product of an algorithm update or an intentional penalty for Black Hat SEO techniques. Covey Digital can help with penalty removal in order to rebuild your website performance in particular website traffic.
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If you need help with SEO in Edinburgh, call us today on 0131 652 6150.
Or drop us a message and one of our team will get back to your shortly.