Getting your ads seen and clicked on requires a great combination: Engaging ad copy, targeted keywords, appealing landing pages and a high-quality score. Covey Digital ensure you have a winning strategy through continual testing and optimising these elements, and by performing in-depth research and analysis.

Covey Digital cover all PPC networks like Google, Bing, Yahoo and YouTube, utilising a multitude of ad extensions while testing the newest Google products to ensure we’re always striving for even better results.

A combination of PPC and display advertising is an opportunity we believe every business should capitalise on. Display advertising has proven to be a very cost effective, but very efficient marketing solution.

We run display advertising to give our customers another medium through which they can communicate a more creative message, supported by strong imagery, bold text and logos, whilst employing the same techniques as Paid Search. This means we can target traffic which may not click on search ads, or avoid a search engine completely on the sites they enjoy using.

This sophisticated process of advertising is the perfect way to maximise the opportunity provided by a multi-channel, integrated marketing campaign.

Covey Digital use remarketing to tap into lost traffic – either those who have abandoned an order, or who have engaged but not yet converted – and drive them to convert to sale.

Our previous remarketing campaigns have delivered exceptional conversion rates and the biggest benefit to remarketing is that you can quickly see the value of nurturing your prospects by engaging with them at different points during the buying cycle.

You now have the ability to target video ads on YouTube and the Display Network, which enables you to advertise to consumers at moments that matter.

With a wide variety of targeting methods available to you, Video targeting is becoming increasingly popular. Video targeting enables you to target specific demographics, interests and custom audiences which will deliver a tailored message to the audience of your choice.