What is Content Marketing?

Traditional marketing is becoming less and less effective and as a pro-active
marketer, you know there is a better way to reach customers.

The difference between traditional and content marketing is that traditional marketers are trying to sell products which might not always be relevant to you as a consumer. Content marketers produce content that is intriguing and this way reaches interested consumers through the thousands of marketing messages one receives every day.

Content marketing will enable you to provide truly relevant and useful content to your prospects and customers to help them solve their issues instead of pitching your products and services.

Marketing is impossible without great content in today’s fast paced world. Regardless of what type of marketing strategies you use, content marketing should be part of your marketing process, not something separate and we believe great quality content is part of all forms of marketing.

Content marketing will influence all other digital marketing services and here is why:

  • Social media marketing

    The content marketing strategy comes before your social media strategy. You will get much better results via social media marketing when you publish great and engaging content.

  • Pay per click

    For Pay Per Click to work, you need great content behind it. Great content will ensure consumers click on your adverts and not competitor ads.

  • Search engine optimisation

    Search engines reward businesses that publish great quality, consistent content. Websites with great content that are regularly refreshed will rank higher in search engines than average websites.

  • Inbound marketing

    Content is key to driving inbound traffic and leads.

  • PR

    Successful PR strategies address issues readers care about, not their business. Therefore, we feel interesting content with the consumer in mind will reach better results.

  • Content strategy

    Content strategy is part of most content marketing strategies. You need to plan your content to achieve the campaign objectives.

How we can help you

Covey Digital can help you with your content marketing strategy as well as producing great quality, interesting content for various digital marketing channels. We can also assist with content outreach and generating inbound traffic to your website.

Contact us today for more info

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Contact Us

If you need help with Content Marketing, call us today on 0131 652 6150.

Or drop us a message and one of our team will get back to your shortly.