Branding is one of the most important characteristics of any business, small, medium or large, retail or Business 2 Business (B2B). A successful brand strategy gives you a major edge in an increasingly competitive market. But what exactly does ”branding” mean? And how does it influence a business like yours?

Your brand is your promise to your customer and it informs them what they can expect from your products and services. It also differentiates you and your services and offering from your competitors. Your brand is derived from who you are, who you aspire to be and who people perceive you to be.

Are you the innovative business in your industry? Or the experienced and reliable one? Is your product the expensive but high-quality option, or the cost effective and high-value option? You cannot be both, and you cannot be all things to all people. Who you are should be focused to some extent on who your target audience want and need you to be.

The building blocks of your brand is your brand mark or logo. Used in conjunction with other brand assets such as typography, colour palette, tone-of-voice it will create a look and feel that will inform how your business is seen by your customers and it stands out from your competitors.

Do you have a brand strategy?

Your brand strategy should include, what, where, when and to whom you plan on communicating and delivering on your brand messages. Where you advertise is part of your brand strategy and your distribution channels are also part of your brand strategy and don’t forget that what you communicate visually and verbally are also part of your brand strategy.

Covey Creative have helped many businesses design and implement a successful brand strategy from new business start-ups to global multi-national company rebrands.

We combine all the above-mentioned elements and work with you to build a strategy that promotes your business and informs your customers about who you are, and what they can expect as one of your customers. We will be happy to assist you on your business self-discovery journey by looking at:

  • What is your company's mission?

  • What do customers already think of your company

  • What are the features and benefits of your products or services?

  • What questions do you want customers to associate with your company?

How can Covey Creative
help with company branding?

Once you have defined your brand values, how will you communicate your brand? Here are a few simple steps which Covey Creative can help you with:

  • Creating a great logo
    and place it everywhere

  • Integrate your brand across
    all marketing channels

  • Create your brand messages
    and communicate them to
    your employees

  • Develop a tagline
    for your brand

  • Create Brand Guidelines -
    templates and brand standards
    for all your marketing materials

  • Create consistent marketing
    messages across all channels

Covey Creative can also assist with the design and print of the following materials:

  • Company Logos
  • HTML Email Templates
  • Corporate Brochures
  • Website Design
  • Stationary Items
  • Flyers and Leaflets
  • Postcards
  • Corporate Gifts
  • Promotional Materials
  • Exhibition Design
  • Banners
  • Signage
  • Posters
  • Social Media Marketing

How we can help you

Contact us today to find out more about our available company branding options. Covey Creative is part of the successful Covey Agency based in Edinburgh, Scotland.

Our team of experts will be happy to answer any questions you might have in terms of company branding.

Contact us for more info

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If you need help with Branding, call us today on 0131 652 6150.

Or drop us a message and one of our team will get back to your shortly.